14 Secrets about Fashion Industry

The fashion industry is not glamorous. Everything is a facade meant to entice you and make you feel out of touch.

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Last updated: Jully 03, 2024
by and Alex Morrell is a senior correspondent at Business Insider covering Wall Street at large.

There are no longer the four conventional seasons. Every week, new trends emerge. Fast-Beauty shops produce new styles to move as many garments as possible in the shortest amount of time.

Being a part of the requires cutting corners, going after sales, negotiating deals, searching for raw materials, and spending countless hours developing new designs and technical expertise. But most of it requires putting your ego on the back burner and accepting the never-ending barrage of criticism.

In the world of fashion, what you see is almost never what you receive.

All this is a component of the marketing strategy that tugs at your heartstrings.

The hefty expense of producing the show is passed on to the audience. Because reality television is vailed, like many other businesses.

As a result, if you intend to work in this field, get ready for hard work, strong skin, and some brutal truths:

You might not be aware of many aspects of the fashion business. Such as the worldwide impact of clothing production or the extent to which staff theft affects them.

  1. Global effects

Several nations rely on the fashion industry for their exports and their economies.

  • 88 percent of Haiti’s
  • 79 percent of Bangladesh’s
  • 52 percent of Cambodia’s
  • 43 percent of Sri Lankans

The fashion/clothing business affects exports.

The amount of acreage required for animal grazing, cotton cultivation, and clothing transportation is astounding.

One cotton shirt requires 1,083 gallons of water to sustain all the necessary processes.

The good news is that people are turning to more sustainable clothing as they become more conscious of their influence on the environment.

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I spent 6 months traveling around Australia, Asia, and Europe

2. RETAIL STORES

Many people believe that shopping at outlet stores would save them a lot of money, but that may not always be the case.

Through their outlet outlets, big labels have discovered a method to produce goods of lower quality and market them to the general public.

90% of the items you see in outlets come straight from the manufacturer and are of lower quality than those found in department stores.

In comparison to those in department stores, the purses available at coach outlets are less robust, have different stitching, and are made of harder leather. Avoid outlet retailers and wait for the department store sale if you want a decent offer

3. Garments discarded:

It’s no surprise that landfills are overflowing with abandoned clothing. When you consider that Indians buy 5 times as many clothes as they did 30 years ago.

Every year, 10.5 million tonnes of clothing are discarded in India.

Out of this, Indians only recycle or donate 15% of their clothing, making textiles one of the items with the lowest recycling rates.

While a sizable percentage of donated or recycled clothing is actually worn. The majority is transformed into materials like insulation or carpet padding.

Even though there have been protests to reduce the amount of clothing. That ends up in landfills, and convincing people not to throw out their outdated clothing remains a challenge.

4. TRENDS ARE PRICIER:

It comes as no surprise that being stylish costs more. The fact is that manufacturers will look for ways to make clothing less expensive and will then market such items to consumers as trends.

Even if the item is of poor quality, people will still pay more for it since it is in style.

Instead of acid-washing jeans, it is less expensive to dye them. Using a lower grade of cotton to manufacture slim jeans or jeggings is also less expensive.

The next time you buy the newest trends, keep that in mind.

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I went to Tokyo Disney, Euro Disney, and Hong Kong Disney this year

5. DRESSING ROOM SURPRISE:

Over the years, retail employees have told some fascinating changing room tales.

There is never a lack of entertainment, from flirtatious couples to kids locking themselves in the restrooms.

Nothing can get a store employee ready for a customer who uses the changing room as their bathroom.

It occurs more than you may imagine. The possibility exists that the dressing room you are using to put on clothes has served as a restroom

6. Workplace conditions:

When it comes to the working conditions of those who create their clothing. The world appears to be turning a blind eye.

Large corporations hire women to work in their factories in developing nations.

The women take the occupations in the hopes of becoming independent with their newfound money, although they rarely succeed in doing so.

Women must put in long hours since the pay is so low, and the working conditions are even worse.

Even undocumented instances of intimidation and sexual harassment by male superiors exist.

Additionally, many women have miscarried at work. Employers discriminate against pregnant workers by denying them time off for doctor’s appointments.



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I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.John Doe

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7. USE CAUTION WITH DESIGNER EXCLUSIVES:

Designer exclusives should be avoided, like outlet retailers. When people buy these items, they expect. That they would be of the same calibre as those that the designer sells in upscale retailers.

Another way manufacturers deceive consumers into purchasing substandard goods for a higher price is by offering designer exclusives.

Without any actual manufacture, the brand name and reputation of the exclusive convey the impression of quality.

8. UNWEARABLES

Ever wonder what happens to all the unsold, unworn apparel that stores have?

H&M and Wal-Mart were criticised in 2010 for throwing away clothing that they couldn’t sell.

They changed their ways and began giving all unsold items to charities.

This is not the only case when a corporation has destroyed good clothes rather than donated them. Nowadays, it is the norm for businesses to recycle or donate used clothing to a good cause.

9. WORKER THEFT:

When it comes to staff theft, merchants are hit particularly hard. This includes removing money from the registers and things from the store.

These stores must worry about more than entry-level workers.Every day, managers and supervisors can steal from stores like Wal-Mart, Target, and K-Mart, which can cost them hundreds of thousands of dollars.

Because employee theft is so prevalent, loss prevention

professionals spend more time keeping an eye on staff than on consumers.

The thieves don’t go to jail, but they do lose their employment.

10. THE SALES REALITY:

Many people wonder if they are saving money from these one-day bargains since black Friday is one of the biggest shopping occasions of the year.

On days when there are significant sales, merchants will list an item’s price with a “was” price next to it to give the impression. That the client is receiving a fantastic deal.

The issue with this is that most businesses are overusing older prices to provide the impression of a significant reduction.

Customers are led to believe that a sale is only going on for one day by shops as another ploy. In most cases, things will continue to be offered at the same price or a lower one days or weeks following the sale.

So it’s best to stay at home and avoid the crowds if you don’t enjoy the chaos that comes with crazy sales!

11.There are no trademarks in the world of fashion. It is impossible to trademark your garments, but you can trademark your logo. This can, as you might expect, result in a hostile environment. “For decades, designers have sought refuge for their work in all areas of intellectual property law, including design patent, trademark, trade dress, and

copyright,” wrote Laura C. Marshall, author of Catwalk Copycats: Why Congress Should

Adopt a Modified Version of the Design Piracy Prohibition Act. None of these legal areas have, but, completely protected fashion creations.

No one intellectual property right, including copyright, patent, and trademark, covers both the aesthetics and functionality of a clothing design. The functionality doctrine promotes “competition by allowing competitors to copy even distinctive features that are required to make a product useful, or indeed to make it at all” and safeguards “the integrity of utility patents by prohibiting manufacturers from claiming functional aspects of their products as trademarks. “Because even decorative items can be deemed practical, trademark protection is not available for certain designs.

So, you can be paying top dollar for a pair of shoes that are a knockoff of an

expensive pair made by an unknown shoe designer who never receives recognition for them. Additionally, fast-fashion businesses Like Zara and H&M, who take pride in duplicating designer work while spending less on R&D and intellectual originality.

12. “Price-competitive” chains create clothing that is prone to tearing. Although fashions may fluctuate, a clothing never goes out of style, unlike produce or beauty goods.

Because of this, shops design clothing with a short lifespan.

Selecting subpar fabrics and thread quality so that the garments can come apart after one wash. Since it reduces expenses and keeps people coming into their stores. This is the ideal strategy for the biggest quick fashion brands.

13.Most fashion designers don’t stay in the industry. Out of all the creative fields, fashion students drop out at the greatest rates. Students who have unrealistic expectations and an incorrect understanding of what it takes end up feeling deflated and questioning their “love for fashion. “The struggle doesn’t end there, as innovative and creative ability does not always give way to sales in this competitive market. A need that discourages deserving talent from further following their idea is that any artist must have excellent business sense and enough financial backing in to emerge in this fast-moving pool of giants.
14.Sweat stores are still around. Many reports, including The Australian Fashion Report and “Apparel Industry in the United States,”

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